The customer buying cycle has changed.
Are you adapting with it?
A new webinar from Webtrends and Altimeter.
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Monetize Your Fans
The Webtrends Approach to Performance Social Marketing
In the early days of search PPC ads, there were a lot of bad practices, such as putting all keywords on a single ad and pointing all of them to the home page. Search ads weren't profitable until keywords were segmented to smaller, more targeted audiences and then linked to specially designed landing pages. Today, the same mistakes are happening with social ads. Webtrends has identified four best practices that make Facebook ads efficient and profitable.
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- Acquire
- Engage
- Monetize
While Facebook ads share a lot in common with search PPC ads, the monetization process is more similar to email marketing. Like email, the first step in a social marketing practice is to build your list, or in this case, fans. Webtrends Social gives you the tools you need to build your audience organically through engagement.
Fans say the most popular way they become a fan is from advertising. Webtrends Ads is a powerful ad management tool that works seamlessly with Facebook Insights and the Facebook Ads platform.
Brands Get Social Using Webtrends
APP GALLERY:
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Self Service – Visit our app gallery to build your own with our "Get Satisfaction" support.
Subscription Plans – Contact us, and we'll jump-start you creatively and technically
SOLUTIONS CONSULTING:
Webtrends helps marketers quickly define and execute on Facebook marketing strategy with social services to fit whatever you need.
CUSTOMER STORIES:
Learn how successful organizations are leveraging Webtrends to innovate and create new and dynamic social marketing campaigns.
SOCIAL MEDIA RESOURCES:
The social media landscape shifts every few hours, but certain truths stand the test of time. Visit our educational resources to get up to date on the quick-moving world of social, and to ground yourself in the truths of social business.
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